Thread: 52,000
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Old 27-10-2010, 20:07   #8
pauldavies83
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Re: 52,000

Quote:
Originally Posted by mersey70 View Post
And of course Sky HD has been around since 2006 and the figures you quote (I think) are for total Sky HD subscribers who all have to pay the £10 even for basics, plenty of VM customers like me are happy with the HD choice which is included in XL.
Yes they are - I was typing a reply as you typed yours by the looks of it

HD was a brand new product to the UK market when it first launched on Sky - Virgin have years of momentum provided by Sky to use to sell it to their base, and it hasn't really exploded.

I don't blame Virgin for this, it's down to customer demand. I've always argued I don't see why you should pay extra for the same content in a better resolution - we didn't pay extra for widescreen for example. I think these numbers show that give the consumer a choice, and they will pay for the content but not the picture quality. Hopefully a message to Sky - improve your content to justify your price increase, not just HD whatever you already have and call it improvement.
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