[mersey70]

Originally Posted by pauldavies83

52,000 of 725,000, or 7% of the Sky Premiums customers on cable. Or 52,000 of the 3.7m cable TV customers total - just 1.4% of the overall customer base.

Hardly inspiring numbers are they?

In comparison, of the nearly 10m customers Sky have, 3m pay the £10p/m SkyHD premium - 30%

http://www.cable.co.uk/news/virgin-m...ers-800160027/
http://www.indiantelevision.com/head...oct/oct180.php

I think those figures are a pretty healthy starting point, the 50mb broadband started quite slow and only had 74,000 subscribers but jumped over 20% in the last quarter alone to over 90,000. The numbers can change very quickly.

And of course Sky HD has been around since 2006 and the figures you quote (I think) are for total Sky HD subscribers who all have to pay the £10 even for basics, plenty of VM customers like me are happy with the HD choice which is included in XL.