Quote:
Originally Posted by Mobes
VERY good question!
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You don't really think a senior Director at Virgin will answer that, do you? It would mean referring to the commercial agreements they have with Sky regarding the sale of VMTV and carriage arrangements, neither of which are going to be made public.
It's very easy for us to sit here and question the deals that may have been done, but we don't know the details nor will we. Does Sky Atlantic simply replace Bravo/Channel One/Trouble? Don't know. Is it a "Sky Basic" and therefore get covered by the Sky Basics HD agreement? No idea.
All we know is that when Sky withheld Sky One it hit them hard commercially and they ended up returning to the table to appease advertisers. Sky has just shy of 10m TV customers and the only other significant pay platform adds over a third more (3.77m to be exact) - it's in both sides interest to expose Atlantic to as many paying viewers as possible.
And let's not forget the limited appeal of Atlantic - Mad Men on BBC4, a much larger viewing pool, has tiny audiences.