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Originally Posted by Stuart
Actually, even when devices can use the same codec and container, there is still a need to produce multiple streams.
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Yes, that's very true -- there is a question about what resolutions to support in addition to what codecs/containers to support. My point was only that supporting a number of containers shouldn't require additional rendering above what is already needed for multiple resolutions.
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As for why virgin use flash, do they have a dedicated mobile service yet? If they don't, it makes more sense for them to use flash simply because 98% of computers have Flash Player installed, or are capable of having it installed
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It's hard to call it a "dedicated" mobile service but they are offering a separate mobile webpage that's only accessible from certain handsets (with a free hour per day for Virgin Mobile customers!). Totally understand using Flash for computers but as the mobile service ramps up for real I'd hope it would be available on the kind of phones people actually have
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As for writing your own Apps, well, the difficulty there (for the iPhone at least) is that Apple tend not to allow apps that duplicate the functionality of the iPhone's inbuilt software, and that includes DRM. And Apple aren't going to let anyone use their DRM. As the BBC have apparently found it.
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Apple's App Store policy is certainly capricious and hard to predict, and I agree that they're not going to license their DRM to anyone else, but I think that scenario is a pretty broad interpretation of the "no duplicate functionality" guideline. The dedicated apps written by Hulu and Netflix seem to be secure enough for their rightsholders and had no trouble getting approval, so at least there's a precedent there.
---------- Post added at 15:03 ---------- Previous post was at 14:58 ----------
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Originally Posted by roger skillin
For apple to exclude Flash is even more bonkers, think about that
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It wasn't bonkers; whatever you might think of it, it was a calculated decision, and while it's too early to say that it's worked (Flash alternatives aren't always available), it hasn't failed yet either (Flash alternatives are often available, and people are still buying Apple gadgets as fast as they can make 'em).