http://www.digitalspy.co.uk/broadcas...c-channel.html
Quote:
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Sky has confirmed the launch of the Sky Atlantic channel to carry its exclusive HBO shows, as well as the new series of Mad Men poached from the BBC.
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Now would I be called cynical if I suggested that in the week Sky 1 HD comes to Virgin Media that Sky might not allow Sky Atlantic to appear straight away on other channels and move some of their more popular shows to the new channel as exclusives.