...It will see the end of people asking "Where the frack is Sky 1 HD!???", it will soon see the end of the Not-Enough-HD-on-Cable Rebellion.
If someone said to me 1 year ago, "hey, HDFootyMan, you'll be watchng Champions League Footy on SS2 HD and oh, by the way, Sky 1 HD is actually, seriously, really coming real soon!", then my response back then would have been unsuitable for a family-friendly, Digital cable forum.
The forthcoming red-button service will be the icing on the cake. So, well done Virgin and keep the HD coming.
* This post contains no sarcasm whatsoever.