[vanman]

One day soon, Google will p0wn you, Schmidt predicts

Further, he said Google knows "roughly" who you are, where you are, who your friends are and what you care about.

Future mobile devices from Google will tell you things you didn't realise you wanted to know, down to telling you about 19th century murders and reminding you you need to get a pint of milk.

Google will be the world leader in artifical intelligence as it extends its search model to semantics, that is to say meaning.

He said that it is going to be very hard for individuals to eat or watch anything in the future that Google hasn't tailored for them.

http://www.techeye.net/internet/one-...hmidt-predicts
Google Agonizes on Privacy as Ad World Vaults Ahead

http://online.wsj.com/article/SB1000...851854026.html

A confidential, seven-page Google Inc. "vision statement" shows the information-age giant in a deep round of soul-searching over a basic question: How far should it go in profiting from its crown jewels—the vast trove of data it possesses about people's activities?

The most aggressive ideas would put Google at the cutting edge of the business of tracking people online to profit from their actions. A data-trading marketplace, for instance, would allow personal information from many sources—including Google—to be combined and used for highly personalized tracking of individuals.