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Originally Posted by danielf
These bikes weigh 23 kg (stated in the article). My aluminium bike weighs 12 kg. These are not titanium or carbon fibre bikes. They are heavy steel bikes. And the replacement value isn't stratospheric.
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My point wasn't the weight, it was the cost of the material. Steel, iron, aluminimum are cheap. Cheaper than you'd think.
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It's not about amount of material, it's about quality. As I said earlier, a decent tyre retails at 25-30 quid. I can't find any on Evans that are cheaper than £17. Obviously, wholesale will be cheaper, but we're just talking about one tyre here. Wholesale price of one tyre is more than your estimate for the raw materials in the entire bike.
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I'm talking wholesale cost of materials here. Good tires and cheap tires are still made out of rubber. Sometimes small composites may be added but it doesn't send the price soaring.
However you cost it though, I am sure the bikes do not cost £300 to replace and so they are profiting out of people's misfortune. I'm sure there are admin costs to replace the bike etc, but i'm sure they've budgetted for a bit of revenue in there.