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Originally Posted by punky
You're talking design of fixtures and fittings here. These bikes are titanium or carbon fibre.
They are big and bulky (i.e. to be sturdy and withstand abuse) but that doesn't mean the price goes stratospheric.
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These bikes weigh 23 kg (stated in the article). My aluminium bike weighs 12 kg. These are not titanium or carbon fibre bikes. They are heavy steel bikes. And the replacement value isn't stratospheric.
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Originally Posted by punky
I'd be suprised if there was more than £5 or £10 worth of raw materials (metal and rubber) in that bike. Again, whole sale prices here, not B&Q. If you want things a bit thicker and stronger than you raw materials go up in proportion to amount you use. The TFL bikes do not contain 10 times more material than you'd get for a bottom of the line bike,
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It's not about amount of material, it's about quality. As I said earlier, a decent tyre retails at 25-30 quid. I can't find any on Evans that are cheaper than £17. Obviously, wholesale will be cheaper, but we're just talking about one tyre here. Wholesale price of one tyre is more than your estimate for the raw materials in the entire bike.