[iFrankie]

New Five owner Richard Desmond has confirmed that he is interested in acquiring Big Brother for the channel.

Desmond, who officially bought the broadcaster yesterday for £103million, also announced that he is already in talks with Endemol regarding the rights for the show, which comes to an end on Channel 4 in September.

He is apparently eager to launch more reality and celebrity based programming on the channel, with ITV hit The X Factor also said to be on his hit list.

According to The Telegraph, he apparently plans to ‘cross sell’ such content across his media empire – which includes notorious BB gossip newspaper The Daily Star – in an attempt to revitalise the genre.

Earlier this year, Endemol made an ultimately unsuccessful bid to buy the channel.

Last August, Channel 4 announced that it would not renew their contract for Big Brother when it expires, meaning the current eleventh edition will be their last main series.

I'm happy, are you?