[wwe]

just found some news on sky sports HD

Virgin Media has confirmed plans to launch Sky Sports 1 HD and Sky Sports 2 HD on its cable TV platform next month as part of the deal to sell Virgin Media Television to Sky.

From August 2, Virgin Media's subscribers will be able to watch English Premier League, cricket, Rugby Union and other sports in high definition on the two channels.

Accessing Sky Sports 1 HD and Sky Sports 2 HD will cost an extra £7 per month on any of Virgin's TV packages when also subscribing to Sky Sports in standard definition.

The addition of the two HD channels has been made possible due to carriage agreements for Sky's basic HD channels and Red Button content as part of the deal to sell Virgin Media TV to the satellite broadcaster.

The deal, which was completed last week, will also see Sky 1 HD, Sky Arts HD and the Sky Movies HD channels launch on Virgin Media soon, with details to follow "in due course".

Following the channel launches, Virgin Media will be able to offer 30 HD channels to its subscribers, including ESPN HD, EuroSport HD, BBC HD and ITV1 HD.

"As the new home of HD telly, we're delighted to bring our customers Sky Sports in HD at incredibly competitive rates," said Virgin Media executive director digital entertainment Cindy Rose.

"With the rapid growth of HD content, customers are demanding more and more from their TV service, and with our growing range of HD channels and on demand content in HD, Virgin Media is the best place for the whole families’ entertainment needs."

To promote the arrival of Sky Sports 1 HD and Sky Sports 2 HD, Virgin will today launch an "extensive marketing campaign" on broadcast, print, outdoor and online media.