[Chartwell]

From the Sky email:

Good news - Sky Sports HD 1 and 2 and Sky Movies HD are launching on 2nd August! You can order them now and they'll be ready for you on the launch day.
And it gets better. You can get them for just £7 extra a month! You can pre-order them now and you won't be charged until they've launched on 2nd August. Just so you know, it will be £7 for each HD set top box you want to watch them on.
Don't forget, to watch Sky Sports HD 1 and 2 and Sky Movies HD, you'll need to subscribe to the standard Sky premium channels. You'll also need an HD ready TV and set top box - that's either a V HD Box or V+ HD Box and an HDMI cable.

I think they should say - it gets worse, it will be £7/month