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Old 17-07-2010, 20:54   #1739
TheDon
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Join Date: May 2007
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Re: Coming Soon to Virgin TV (2010) Vol. II

Quote:
Originally Posted by HDFootyMan View Post
What isn't rumour is that the wholesale price for Sky HD Premium content (as defined by OFCOM) is £5.89 + VAT.
You're right, it's not a rumour, it's just plain incorrect.

Ofcom didn't set a price for HD, they agreed with Sky that it was a developing market and that setting a set price on it could prevent future innovation. Instead they ruled it must be offered on "fair, reasonable and non-discriminatory basis" Section 1.7 in the statement deals with it.

In the third review they proposed that price, but then decided not to implement any fixed pricing.
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