My theory on the white space caused by one sentence paragraphs is (as hinted at in the Creative Director's piece) that they want you to scroll more so that you pass all the ads if viewing the Worldwide site.
Quote:
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Originally Posted by The BBC
While the UK news site is licence-fee-funded, the international version is funded by advertising via our commercial arm, BBC Worldwide. Through investment from BBC Worldwide, we were set the dual challenge of creating an ad-free UK site layout which can seamlessly integrate and showcase advertising for the international audience. There aren't many other sites that have to produce content that appears so differently to people depending on their location. |