Quote:
Originally Posted by gadge
I wouldn't say the normal tendering process sky bid ridiculous amounts off money for these sporting events knowing that most company's cant match them well till ESPN came along.[COLOR="Silver"]
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But thats business. IF another company wants the rights but they don't have enough dosh to bid a reasonable amount , they either enter into the bidding with other broadcast companies and share the coverage, or they 'woo' backers to put up the money and they all get a return of the advertising revenue.
