[Opinion]

Just watching sky sports news (sky sports advert channel) and it is unbelievable how much they are playing on the fact they have FOUR dedicated HD channels, and is the only place to watch all our HD football coverage...

sky really dont like the fact everyone else is catching up, and in some respects overtaken sky in the market..

although premier league games appear to be live on hd1/hd 2... it does not change the face that previous matches such as championship were also on 1 and 2, of course now, moved to 3. dirty move be sky...

I can see a day where virgin overtakes sky....

before we even had the prospect of sky hd channels, virgin has a large customer base on hd, now all of sudden we are getting most of sky hd channels, they think customers will switch for the extra 2 channels... they didnt switch before, so what makes them think they will now.

I dont think sky have got any plays left.... oh yes i forgot... sky sports news in HD... just for hd channel amount.. nothing about quality.

we get film 4 hd... something actually worth HD, not like sky news ect...