Quote:
Originally Posted by Chris
I think it's simpler than that, Stu. Apple's brand has cachet. Whatever you think of the technical performance or spec of their products, the one thing they have done better than any other technology company anywhere is make their stuff unbelievably cool and desirable.
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This is true.. It's also worth noting that somehow, in the last couple of years, RIM have managed to maneuver the Blackberry into having a similarly cool image. While MS have been losing market share.