Fifa acts after ambush marketing by Dutch brewery
Quote:
Fifa is considering legal action against a Dutch brewery it accuses of using women fans to advertise its beer at the World Cup.
Stewards ejected 36 Dutch supporters from Monday's match between the Netherlands and Denmark midway through the second half in Johannesburg.
All were dressed identically in tightly hugging short orange dresses, sold as part of a gift pack by a Dutch brewery.
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Quote:
Bavaria board member Peer Swinkels told Reuters news agency that Fifa's reaction was "ridiculous".
"Fifa does not have the monopoly on orange and people have the freedom to wear what they want," he said.
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Should be interesting. Apparently, some 100,000 of these dresses have already been sold. I wonder if FIFA will do the same as 4 years ago, when some people wore orange lederhosen that (unlike these dresses) had BAVARIA on them. Fans were ordered to take them off, and some watched the game in their underwear...
