Thread: Coming Soon to Virgin TV (2010) Vol. II
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Old 06-06-2010, 06:04   #288
zantarous
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Re: Coming Soon to Virgin TV (2010) Vol. II
Sky don't set the prices but they can stipulate the package that a channel will go into like they do with Sky One. Also absorbing the cost is probably not a wise thing to do, remember when the Sky basic fiasco happened Sky were claiming that all they wanted was a 1p increase per day per subscriber which would run into the millions. And it would put Sky at a huge disadvantage.

Although I can see the Sky adverts already "All four Sky Sports channels in HD only on Sky."
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