Cable Forum - View Single Post - Acquisition by Sky of Virgin Media Television

nialli · 05-06-2010, 14:01

Those who think that Sky are now in a dominating position with the pay channels should remember that with those ex-VM channels, Sky's share of the UK audience soars from 7% to ... 10%. Advertising share from 16% to 19.5%. Hardly a quantum shift. Now if Murdoch Jnr's plans for ITV had taken off, that would be different, but these are small channels and best sold by Virgin, especially with the HD, red button and on demand stuff soon to flow our way.

05-06-2010, 14:01	#153
nialli Inactive Join Date: Jul 2003 Location: Greenwich, SE10 Services: Sky Stream, Sky broadband Posts: 865	Re: Acquisition by Sky of Virgin Media Television Those who think that Sky are now in a dominating position with the pay channels should remember that with those ex-VM channels, Sky's share of the UK audience soars from 7% to ... 10%. Advertising share from 16% to 19.5%. Hardly a quantum shift. Now if Murdoch Jnr's plans for ITV had taken off, that would be different, but these are small channels and best sold by Virgin, especially with the HD, red button and on demand stuff soon to flow our way.