Well, as a VM customer, I sit back, drink a cold beer and ask myself:
Will I miss Living, Bravo and the other VMTV channels going to Sky?
And the answer is.....no. I hardly watched anything on those channels anyway. Chuck and Supernatural, that was it. IMO, Virgin 1 blew its chance of becoming a decent channel when they didn't show Sarah Connor in Widescreen.
Here's some stuff I'd like to watch:
HD football.
So, for me, this deal is win win. Sure, 9 years from now the deal may look crap, hell, I'm sure it will because this
is Sky were dealing with here.
Until then, I get all the HD footy I can watch; Red button; HD Movies (I'll probably stick with Lovefilm to be honest) Sky content on VOD (I wonder if any of that is in HD? If so, it makes Sky's Anytime+ VOD system look even worse by comparison to VM VOD).
And also, in 9 years time, VM I'm sure, will have cracked that 5 million TV customer barrier (or so hope so, for their sake

). Another channel carriage dispute in 9 years time will hit Sky even harder than the last one, which resulted in a 23% drop of Sky 1's audience overnight.