this reminds me the prem giving a carrot(money) to football league for parachute and rule changes. Sell your soul for few wad.
Sky carrot was HD and red button for the right down the line to Screw Virgin.
Well done virgin you lost the only bargaining tool when things go sour again and you can bet a bottom dollar Sky will try and crush you.
You might got stay excusion as I hope you made some safeguards of timeframe but your dead meat afterwards.
Surely the dipsticks in virgin boardroom see what will happen down the road. I dont trust Sky there evil twisted empire and atitude towards rivals stink. I bet Sky laughing that all it cost to kill virgin was 160m and few gimicks of giving away HD and red button.
Virgin may as well go and sell the whole platform to that greedy money grabbing evil man.
Where Virgin gonna advertise for new customers without dedicated stations its one of the most craziest stupidest thing they done since they rebranded.
I feel very angry at them and no doubt prices will go through the roof for content now sky own them. wonder if content will get removed from VOD.
Sold us down the river virgin