Cable Forum - View Single Post - Acquisition by Sky of Virgin Media Television

chris9991 · 04-06-2010, 12:11

I imagine that Sky would be quite keen to have a carriage deal. It can't cost them much more to provide the channels to VirginMedia and and the fees they get would just add to revenues, as well as being able to sell adverts at a higher price. By now I guess Sky have got the vast majority of the HD subscribers they were ever going to get, so by now being on VirginMedia gets them more revenue than by not.

04-06-2010, 12:11	#56
chris9991 Inactive Join Date: Mar 2007 Posts: 716	Re: Acquisition by Sky of Virgin Media Television I imagine that Sky would be quite keen to have a carriage deal. It can't cost them much more to provide the channels to VirginMedia and and the fees they get would just add to revenues, as well as being able to sell adverts at a higher price. By now I guess Sky have got the vast majority of the HD subscribers they were ever going to get, so by now being on VirginMedia gets them more revenue than by not.