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Originally Posted by Arthurgray50@blu
I have always believe to make a ' positive ' argument regarding VM, but l must say, that this spending millions on advertising VM, is not a worthwhile waste of money.
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There are always people on here claiming a lack of information from VM. Many potential customers may be unaware of what is available to them from VM and so advertising on the terrestrial channels seems like a reasonable investment to me.
Quote:
Originally Posted by Arthurgray50@blu
The only way that VM are going to get more customers is to introduce more channels, especially HD channels to the network, it is ok for VM saying we do have 'ON DEMAND', but to get more customers, they must introduce more channels, and just +1 channels, as all these are is a repeat of the original.
VM is a broadcastor, but it must try and get in line in Sky, otherwise they will be second best.
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Obviously having a similar channel line-up to Sky, perhaps with some exclusive channels, will make VM more saleable and they are moving towards matching Sky on HD, sports and movies especially with the added capacity being introduced through the NGTV technology.
In addition, VM need to highlight the differences between passively receiving a signal from a satellite and having a bi-directional high speed connection to the source. Quite a lot of functionality that is available on VM can't, by its nature, be provided via Sky, even with the limited and inconvenient dial-up facility on Sky boxes.
VM also need to cable up more areas. Their big disadvantage is that they don't have the 98% coverage footprint that Sky have.
So the question is, how should VM spread their investment in order to increase their customer base? More 'Coming soon ...' SD and HD channels, more 'Coming soon ...' TVoD, more advertising and more cabling so that more customers are 'Coming soon ...' which in turn will pay for more investment? Let's hope the VM management can figure out the apportionment.
Note how I cleverly brought 'Coming soon ...' into that to avoid being flamed for being off topic!
---------- Post added at 10:15 ---------- Previous post was at 10:03 ----------
Quote:
Originally Posted by joglynne
MB or maybe DF, I am by no means an avid sports fan but something has been niggling away at me.
When we get the Sky sports 1 & 2 HD is there anything to stop Sky moving certain programmes traditionally shown on Sky Sports 1 & 2 on to Sky Sports 3 & 4? Sky wouldn't do anything thing sneaky like moving certain football matches away from the HD channels we are scheduled to get would they?
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I don't know how Sky Sports is packaged but could such a move affect Sky's own customers who only have SS1 & SS2?