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Old 11-04-2010, 18:37   #2519
Digital Fanatic
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Join Date: Aug 2008
Location: Liverpool
Services: VM XL TV with VM TiVo 1TB x 2 > VM XL BB > VM XL Telephone
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Re: Coming Soon to Virgin TV (2010)

Quote:
Originally Posted by SlackDad View Post
I'm not sure it can be considered a waste of money at all and they didn't do it just to ensure people didn't miss the world cup in HD. The world cup in HD is a big selling point and understandably VM didn't want to take the risk of losing out to Sky in the run up especially as HD on VM is becoming more and more a selling point. Quite simply it would have made a mockery of their HD credentials.

It's a business decision fair and square to ensure that existing customers don't consider leaving to go to Sky and new customers consider VM if they are interested in the World Cup in HD.
I was talking from a technical point of view, not from a business view... money has been spent upgrading some soon to be defunct headends, if it wasn't for the World Cup, I don't think they would have done that.
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