Thread: Coming Soon to Virgin TV (2010) Vol. I
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Old 11-04-2010, 17:41   #2518
SlackDad
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Re: Coming Soon to Virgin TV (2010)
Quote:
Originally Posted by Digital Fanatic View Post
Indeed and that is why VM did waste some money on upgrades for ITV HD, so that nobody in England and Wales would miss the World Cup.
I'm not sure it can be considered a waste of money at all and they didn't do it just to ensure people didn't miss the world cup in HD. The world cup in HD is a big selling point and understandably VM didn't want to take the risk of losing out to Sky in the run up especially as HD on VM is becoming more and more a selling point. Quite simply it would have made a mockery of their HD credentials.

It's a business decision fair and square to ensure that existing customers don't consider leaving to go to Sky and new customers consider VM if they are interested in the World Cup in HD.
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