Quote:
Originally Posted by Joedm45
I agree this ruling has led to more questions than answers as people on this thread have stated but one fact that has come to light interests me.
Sky sell Sky Sports to VM for £13.88 (Rates before this ruling, sorry can't remember the source but I'm sure I saw it somewhere)
VM sells Sky Sports to Customer for either £24 (TV M+ & L) or £20.50 (TV XL)
So if VM really thought about their customers then there is some room for improvement on their selling price and they can still make a profit!? Am I alone in thinking this?
PS. I am a loyal VM customer & hate $ky with a passion by the way.
|
According to ofcom
Wholesaling Sky Sports 1 and 2: Sky is required to offer to wholesale standard definition versions of Sky Sports 1 and 2. This remedy – known as “wholesale must-offer” – will ensure fair and effective competition. Ofcom has set a wholesale price of £10.63 for each of Sky Sports 1 and 2, when sold on a standalone basis, which is 23.4% below the current wholesale price to cable operators. Most consumers currently buy packages which include Sky Sports 1 and 2 and the wholesale price for this service bundle has been reduced by 10.5% to £17.14.
So the current wholesale price of the bundle of just sky sports 1 and 2 must be about about 19.50. Add in the extra VM have to pay for 3 and 4 and you can see how they are not making much, if any, money on sky sports.