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Re: Coming Soon to Virgin TV (2010)
When it was a red-button service available to Freesat only, I believe it was broadcasting according to the ITV London schedule. This was politically unacceptable to STV in Scotland (which is very precious about its status as an independent member of what remains of the ITV 'network' - you rarely, if ever, see the yellow ITV1 logo anywhere on STV). I suspect the same will apply when it begins broadcasting with its own EPG number.
I'm wondering how this will affect the Freesat version of the service actually - if they move it off the red button, it presumably will become available to the whole UK, seeing as Freesat can't use encryption to restrict who can see a channel.
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