Thread: Recording in the future
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Old 01-02-2010, 02:32   #6
zantarous
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Re: Recording in the future
Well if everything goes on demand then the broadcasters revenue model will need be drastically altered. All our favourite shows, especially all that lovely expensively produced US drama, is all made possible by advertising. Take advertiser out of the loop and you have no way of funding shows. VOD is all great and all but as Virgin TV Choice on demand has shown the catalogue can become quite stale and very little new content is being added on a regular basis.

There is a very long way to go and if the music industry thought us one thing (and the movie industry currently shows us that we haven't) they way studios pay for shows have to change.

I see Apple are now aggressively trying to change the price of iTunes shows form $1.99 to 99cents a episode which a good starting place, but how much would a cable customer have to pay to have the same choice that we get from 160 liner channels if everything was on demand?
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