Quote:
Originally Posted by Broadbandings
The content provider isn't really Sky though, the content provider is the studios with Sky packing it up and reselling it wholesale. Sky purchased the rights to the content and up to them how they use it from there. Can't blame Sky altogether for this, they offered the most money, the studios took it. If the studios wanted to tailor their content to generate maximum subscribers they wouldn't have agreed exclusivity with Sky.
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They're both content providers, just to different people. The studios are content providers to Sky, sky are content providers to the consumer.
You can't blame sky for it, but you can make sure they don't use a monopoly in one area to further their business in another. That is essentially the entire basis upon which the anti-competitive lawsuit against microsoft was made.
There's nothing illegal about having a monopoly, there is about using shady business practices that leverage that monopoly in other areas to cripple your competitors, which is the very reason the must-offer obligations exist for sports and movies.