Quote:
Originally Posted by Cablefan
The point is, if (Sky) Movies was not owned by the platform operator the content provider would no doubt tailor its offering to the platform operators requirements in order to generate maximum subscribers. Sky won't do this as it would give its competitors an advantage over its linear service. Although I'm sure once Sky gets an on demand strategy in place Sky Movies will no doubt be available on demand to Sky subscribers.
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The content provider isn't really Sky though, the content provider is the studios with Sky packing it up and reselling it wholesale. Sky purchased the rights to the content and up to them how they use it from there. Can't blame Sky altogether for this, they offered the most money, the studios took it. If the studios wanted to tailor their content to generate maximum subscribers they wouldn't have agreed exclusivity with Sky.