Quote:
Originally Posted by Broadbandings
If Virgin want the rights to the movies they can always, you know, pay the studios for them? It's not like those rights are owned by Sky by default. Virgin will never have Sky Movies On Demand, Sky Movies is just the name of a linear channel, they simply pay for the rights to the content and can show it whenever they please.
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Sky movies might be the name of a linear channel, but they don't just have the linear channel rights to the movies they air though, they have the subscription vod rights to them as well as they're contained in the same deal.
It's something ofcom looked into, and decided that if the industry wants to develop those rights and monetise them to a greater extent then they can seperate the two themselves. I'd expect that to happen the next time the rights go up for grabs.
As for VM creating their own movie channels, there's only really room for one set in the market tbh, splitting movie rights by studio isn't anywhere near ideal for the consumer, so they'd have to gain the entire set of rights, and then we'd be in the same situation now, but with VM instead of Sky.
Of course the alternative would be the end to exclusive deals, but I doubt the studios feel they can make as much money that way.