Quote:
Originally Posted by martyh
the HD and red button service is a marketing strategy designed to attract customers ,any good company will have unique selling points that they wouldn't other companies to have access to
what seems to be forgotten is that most of skys' sports coverage is done by sky itself and not bought in, they then sell it on to other tv companies at a profit ,if the only argument is the amount of profit that sky make on these deals then BT and Virgin should start having their own coverage thus making for better competition
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The sky red button is more then a marketing startegy sky are using it more and more,and the plain fact is vm customers pay around the same as skys own customers for sky sports service,therefore should have access to it end of.
I only sub to sky for the cricket sky do the coverage in the uk,but a lot of the tv pictures around the world are done by the host country broadcaster not sky,such as the current south africa test series,sky also have an intergrated platform which means they own and deliver content thus skewing the market,to the dertriment of competiton.
Sky were in at the start so set the prices for sports/movies cable through no fault of its own was saddled with millions of debt we all saw what happened to setanta when it tried to compete with sky,sky just paid more and more for sports content setanta was forced to up and up its bids until it went bust.
Sky and espn have a different closer relationship sky markets,and provides espns pictures,the only way for the consumer to get a fair deal is through regulation of the skewed market,this is not about sky bt or vm but about the consumer.