Quote:
Originally Posted by newbie1001
So why did Virgin take Sky 1 back then if it wasn't in their best interests to do so. They could have said no instead of making it a big deal when they did get it back.
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It was only in their best interests to do so when Sky offered it at a fair price. If VM were desperate to get Sky back, they would have caved a lot earlier.
Sky was hit hard with the advertising revenue loss as a result of losing the Virgin customer base, not the other way round.
Lets not try and go off topic though, this is all in the past.