Originally Posted by Stuart C

And what happens if some (or all) of the deals they are negotiating to get the HD content fall though? They could be done for false advertising.

They should advertise the existing HD channels more effectively, but they can't advertise what is coming up because it may not happen. Also, it lets the competition know exactly what they are planning (which is never a good idea). When did Sky advertise what channels they *might* be getting?