[Sephiroth]

Oh dear. There's a gaffe if ever there was one. Here's some speculation:

1 They're purging criticism

2 They'll "accidentally" lose the database & start again or roll back to a convenient date

3 There's too much reference to their Quality Director's statement that their processes were "fundamentally broken"

4 The site actually needs "maintenance" - eh?

If it's genuine maintenance, through the timing, VM have laid themselves open to potentially damaging speculation!