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Originally Posted by Pierre
Purely your opinion and of no value in the discussion, for every person who thought it was better as TW you'l find someone who thinks it was better as NTL.
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The thing is, a *lot* of people liked Telewest. As with NTL, actually. Telewest wasn't perfect (in fact I've heard some horror stories, such as Telewest not upgrading whole areas). Neither company was perfect. The only reason that more telewest customers didn't come forward with problems is simply that for a long time we didn't state that we covered telewest as well (and the site's name, nthellword, certainly didn't help in that respect), and, while I doubt we'd have turned away a telewest customer asking for help, once the merger started, it took a while for word to get around to telewest customers that we existed.
It's worth noting that then NTL management were looking at a PVR that was capable of MPEG4, something which, several years later. the current management have just started rolling out. The largely Telewest managed VM decided to go for MPEG2 (although I accept they probably had good reason for this).
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From a business point of view £25M to acquire one of the worlds leading brands is money well spent.
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That's just it... The management went for something they *thought* would improve their image, and generate sales. I don't know if it did, but in our image-conscious world, a good name can increase sales far more than technically advanced services. That £25 million could have upgraded one area, which might have got a few extra customers ,or it could buy the rights to use an internationally recognised name that might bring in £100 million in sales..