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Re: 6 year old reported floating away in helium balloon
Can't you? That pair clearly knew exactly which buttons to push. Anyone who understands how modern news distribution works, and who has the creativity and resources to play to it, is going to suck the media in and get lots of coverage.
Rolling 24-hour news channels don't do analysis very well. Their ideal is a constant stream of sensational live video footage. When they don't have that, a news channel is a very dull place to be, and they know it - so they jump on anything that alleviates the boredom. A big helium balloon with the possibility of a young child trapped under it is exactly the sort of thing they love to point their cameras at.
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