Thread: Coming Soon to Virgin TV (2009)
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Old 03-10-2009, 08:24   #3712
zantarous
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Re: Coming Soon to Virgin TV (2009)
Of course they will get part of the HD sub, Living is a pay TV channel it is not going to broadcast as free to air. Even ESPN which you have to pay a separate sub for still requires you to pay the HD sub to see the HD version.

I agree with using it as leverage, but to get the Sky Basics surely they need just more then Living, their case would be much stronger with Bravo and Virgin 1 HD.

And surely the number of viewers does matter, if only a handful of people are watching the HD version would still make sense to keep paying for HD masters?
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