Thread: British Telecom & CPW shelve rollout of Phorm Webwise [update]
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Old 24-09-2009, 15:17   #33
Stuart
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Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
Quote:
Originally Posted by Mick Fisher View Post
I don't doubt it. I came across the same link in another forum and was able to read the article without registering. I really don't know what to make of it.
As far as I can make out, it seems that the FT allow an article to be read for a certain time (or by a certain number of readers) before requiring registration to read it.

Quote:
Originally Posted by gotorightway123 View Post
"Given these commitments, we don't have immediate plans to deploy Webwise today. However, the interest-based advertising market is extremely dynamic and we intend to monitor Phorm's progress …before finalising our plans."

Phorm-
"It is not a great surprise to us, to be honest. It has been a long process and we have never had a definitive date on a launch," said a spokesman. "Phorm is not just dependent on a UK model with one ISP."

Odd that they don't seem willing to admit who those other ISPs are. I say it's odd, because they were quite open about partnering with VM, BT and CPW. It could just be that they've learned from their mistakes though.
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