The red button on sky sports has long since ceased to be a "niche" product,and i thought in the pay tv review ofcom were going to require sky to make it available? Also my argument would be virgin customers pay the same for sky sports as sky customers do, so for the same money we should get the same content simple really, and ofcom the eu or whoever else should require sky to supply that content to all. There really is no excuse other then sky running rings around the regulators.
