Re: Virgin Media to rollout new IPTV platform
Exactly. Basically, Virgin's deployment hinges on them either adhering to that standard or sending out several million IPTV boxes to their subscribers.
What I reckon they could do, initially for a period of say 6-12 months, is trial it as a cable TV "replacement" in a certain area, then trial it alongside their current TV subscriber base, then roll out the changes if there's enough interest and it's viable, both on a bandwidth and initial cost basis, to do so.
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