[jamiefrost]

For your average user this is a none issue and might actually be of some help.

for those that is does effect they will recongnise whats going and have one (1) request 'hijacked'. Now is that such a big deal.

An opt in option won't work for most users as they won't have a clue what it's about. So it would deprive them of a potentially usefull addition (very minor). If Virgin did manage to explain it to them I expect that most of them wouldn't careless.

As for making money out of this, well suprise suprise fancy wanting to make money.

Then we have people who are extrapolating this into the removal of net neutrality and selling of customer data to the highest bidder.

Compared to the practiaces of companies such as Microsoft or Apple, Virgin are lagging way behind

JJ