Quote:
Originally Posted by BenMcr
How is this any different than adverts in subscription channels such as Sky One, Living or the Sky Premium channels - for instance.
At least with this you can opt out if you want
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In principle it doesn't but with subscription channels, we can choose whether or not to subscribe. If our enjoyment of those services is frustrated by the imposition of adverts then for many they are dumped and the primary plus secondary revenues are lost to the provider.
When exploitation is implemented within a core element of a paid for service it is a catch all on part of a service without which, for most the service will not work.
I suspect the opt out will be implemented by very few as although there is a notification on the VM website I would guess that few ever go there to trawl through something so boring.
As has been pointed out by another within this thread, the response is an apparent over-reaction but until VM completely disassociate themselves from the click through (phorm) type exploitation there is underlying suspicion as to their future path. This is IMO a partial but minuscule step in that direction and further reduces my trust in VM.