[Stuart]

Originally Posted by Nidge

Didn't think it would be long. I read it online but I won't pay for it, it's his fault that he's lowered the price to 20p per paper not ours.

I doubt very much whether News Corp are losing out as a result of the 20p price, based upon past experience.

When they reduced the price to 20p in the 80s, my family owned a newsagent. The reduced the consumer price to 20p, which was actually less than the wholesale cost.

When we complained, they said that we wouldn't lose out ultimately because the Sun bought in customers who we could sell other stuff to. Sadly, that wasn't true in our case. We owned the only Newsagent (indeed, the only shop of any description) in the New Covent Garden Market (the one at Nine Elms, not near the Strand) so our customers had to come to us.

We lost 10s of thousands of pounds. They lost nothing.