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Old 05-08-2009, 11:32   #3059
TheDon
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Join Date: May 2007
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Re: Coming Soon to Virgin TV (2009)

Quote:
Originally Posted by harmitage View Post
It really doesn't matter what VM do. It will take Ofcom to force Sky to change and that isn't going to happen in a hurry, and probably not at all when Cameron is elected as a new Tory administration wouldn't want to mess with Uncle Rupert.
If that happened then it will go to the European court and Sky will get a far worse deal than ofcom would give them.

The European court would probably seperate the company into a content and platform division, and make sure that the content was freely available to all platforms for the same price as their own platform would pay. That's something ofcom has no desire to do, so it's in Sky's interests to eventually listen to the ofcom ruling (obviously after delaying it as long as is possible) because the other scenario for them is far far worse.
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