LOL VM have deffo pulled a fast one on us it seems...
"If you are already a Sky customer or are thinking about joining Sky you can add the ESPN channel to your Sky subscription. All Barclays Premier League matches broadcast on ESPN will also be available in HD to Sky+ HD customers."
"If you are already a Virgin Media customer or are thinking about joining Virgin Media you can add ESPN & ESPN HD channels to your M, L or XL TV Pack subscription. "
The VM bit says NOTHING about Premier HD ....
http://www.espn.co.uk/subscribe/
VM will be in the **** if people subscribe thinkning they will be getting footie HD and they don't....