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Originally Posted by sherer
not sure how much leverage VM will have with Living HD. As we know from the past deals VM have to get their channels on Sky for the advertising revenue and reach. They can't really afford to play hard ball and lose out on viewers, even Sky found this out when their channels weren't available to VM and htey have a lower subscriber account than Sky
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It's entirely different with HD channels though.
A HD channel gives you limited extra ad revenue, the adverts are the same regardless of if it's SD or HD, and if a HD channel isn't on the platform then viewers will be seeing the same ads on the SD version instead.
There's very few people that will only watch HD to make any sort of increase in the ad revenue a channel generates.