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Old 08-07-2009, 15:20   #13
icsys
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Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]

Yes, TalkTalk are the only one of the 'big three' to 'terminate its contract' with Phorm, meaning that CPW and Phorm have parted company!

BT has shelved rollout of webwise indefinitely. Watch and wait.

Virgin Media on the other hand is still considering deployment.
rather a brave move if you ask me.

LONDON (Dow Jones)--Virgin Media Wednesday said it hasn't ruled out adopting controversial new online advertising technology, but said it would communicate openly with its customers before any decision is taken.

The firm said it hadn't yet decided whether to introduce the Webwise Discover online advertising technology system developed by Alternative Investment Market-listed Phorm Inc (PHRM.LN).

"We recognize some consumers have significant concerns about the potential implications of interest-based advertising for their privacy. Virgin Media is committed to ensuring that any future deployment complies not only with the relevant legal requirements but - as an absolute minimum - the best practice guidelines contained in the Internet Advertising Bureau's recently published code of practice," spokesman Vani Bassi said in a statement.
http://online.wsj.com/article/BT-CO-...08-708121.html
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