07-07-2009, 00:19
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#8
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Inactive
Join Date: Jun 2003
Location: Cambridge
Posts: 16,760
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Re: British Telecom & CPW shelve rollout of Phorm Webwise [update]
And now Carphone Warehouse has ditched Phorm too
http://business.timesonline.co.uk/to...cle6652692.ece
Quote:
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Originally Posted by The Times Online
Phorm stranded as BT and Carphone pull plug on online ‘spying’ technology
Elizabeth Judge
The future of Phorm, the developer of controversial internet “spying” technology, looked increasingly uncertain last night after Carphone Warehouse joined the list of big-name clients shunning the service.
Shares in Phorm slid 192½p, or 40 per cent, yesterday to 282½p after BT pulled plans to use the service, which tracks internet users as they browse and sends specially tailored advertisements to their screens based on their personal tastes. The decision followed a barrage of attacks from privacy groups.
After BT’s move, Charles Dunstone, head of Carphone Warehouse, said: “We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.”
Virgin is also reluctant, meaning that Phorm, whose non-executives include Lord Lamont, the former Chancellor, has lost Britain’s three biggest internet groups, prompting analysts to question its future.
(snip)
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